American Express

American Express (Amex) is a globally recognised financial services company specialising in payment cards, credit cards, payment solutions and travel-related services. With a premium brand positioning, Amex focuses on delivering value through Membership Rewards, lifestyle benefits, travel experiences and exclusive offers. Its marketing campaigns require a strong balance of distinctive brand expression, clear communication and engaging visual storytelling to connect with diverse customer audiences while maintaining high standards of brand consistency and execution.

Campaign Briefs & Creative Delivery
Over the past four years, I have worked across multiple American Express campaign briefs, delivering creative solutions for a range of products, audiences and marketing objectives. This included BAU campaigns and limited-time offers (LTOs), with thousands of creative assets produced through multi-product, multi-audience Dynamic Creative Optimisation (DCO) campaigns. Each brief required a considered approach to interpreting campaign objectives, developing creative assets, adapting messaging and visuals for different audience segments, and delivering multiple formats and sizes within tight deadlines. Throughout the process, I focused on maintaining brand consistency, creative quality and accuracy while supporting efficient, high-volume production across multiple campaign requirements.