AMAZON FRESH – AI-POWERED CHRISTMAS CAMPAIGN

Creative Production | AI-Assisted Art Direction | Adobe Firefly
Amazon Fresh required a collection of engaging Christmas campaign visuals to promote its seasonal product range. Working with Adobe Firefly, I developed AI-generated imagery through carefully crafted prompts, creative experimentation and visual refinement, transforming generated outputs into polished, brand-aligned campaign assets. My work focused on creating festive compositions that brought together Amazon Fresh products, seasonal ingredients and Christmas-inspired visual elements while maintaining the brand's identity.

Creative Production | AI-Assisted Art Direction | Adobe Firefly
The Christmas campaign produced 262 unique images with a 93% faster production turnaround compared with previous production methods.

The project was subsequently featured in an official Adobe Business customer success story, recognising how KINESSO helped Amazon Fresh transform its creative production using Adobe Firefly.